Keyword Gap

The keywords they rank for and you don't.

Drop in your domain and a competitor's. Reachavo diffs the two ranking sets and surfaces every keyword they're catching traffic on that you're invisible for — sorted by traffic potential.

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gap analysis

Only them · top 10

You

yoursite.com

Competitor

competitor.com

Keyword	You	Them	Vol
email automation tools	—	3	8.1k
best crm for agencies	—	5	6.6k
hubspot alternatives	—	4	4.4k
lead capture forms	—	7	3.0k
marketing automation	—	9	14.0k

2–10

competitors saved

max rows per gap

Sorted

by traffic value

CSV

export ready

What you can do.

The capabilities that actually matter — not a wall of enterprise checkboxes.

Side-by-side ranking diff

Switch the view between 'they rank, you don't' for the gap, 'both rank' for the overlap, and 'you rank, they don't' for your moat — with the position each domain holds.

Traffic-value sort

Sort by estimated traffic, so the keywords driving them the most visits float to the top — that's where to start.

Striking distance against a competitor

Filter to keywords where they rank top 10 and you rank 11–50. You're one push away from stealing those positions.

Your moat, surfaced

Keywords you rank for and they don't — your defensible content. Useful for sales decks, pitches, and knowing where not to weaken.

Compare against multiple competitors

Run separate gap analyses against each rival. Cross-reference the lists to find keywords that everyone ranks for except you — those are urgent.

Export & assign as content briefs

CSV export, drop into your content calendar, hand to a writer. The full opportunity list in one file.

How it works.

From sign-up to your first answer, in under a minute.

Set up your project

Add your domain, pick the location you compete in, and save the competitors you want to gap against.

Choose what to see

Switch between 'they rank, you don't', 'you rank, they don't', or 'both rank'. Most start with the gap — that's the actionable list.

Filter, export, assign

Narrow by volume and difficulty, download the CSV, or push the whole shown list into your rank tracker in one click.

How we compare

Same data.
Better price.

Reachavo

SemRush

Ahrefs

Competitors per project

2–10 by plan

Rows per gap

500 Starter, 1,000 paid

10,000

2,500

Striking-distance filter

✓

CSV export every plan

✓

Higher tiers

Price (entry tier)

$19/mo

$140/mo

$129/mo

Common questions.

Can I compare more than two domains at once?

Two at a time today, but you can run multiple gap analyses against the same primary domain and cross-reference. A 3+ way comparison is on the roadmap.

Should I gap against my closest competitor or a bigger one?

Both, for different reasons. Closest competitor → quick wins on shared territory. Bigger competitor → long-term content roadmap and aspirational targets.

What's the practical gap size for indie sites?

Don't try to close a 50,000-keyword gap. Filter to keywords with realistic difficulty (under 40 if you're new, under 60 if you have some authority) and tackle the top 50 by traffic potential.

Does this cost two queries (one per domain)?

One query per gap analysis. Repeat the same comparison inside the cache window and it's free.

Can I start tracking the keywords I find?

Yes — 'Track all shown' adds every keyword in your current filtered view to the project's rank tracker in one click (or use the per-row track for individual keywords). Positions then update on your plan's tracker cadence.