Moz Pro vs Reachavo
Moz Pro and Reachavo are both SEO research tools, but serve a different type of customer.
Moz Pro is the long-standing, education-friendly SEO tool — its $99/mo Standard plan made it a long-time favorite of agencies and consultants. Reachavo matches Moz's Standard pricing ($99/mo on Scale) but trades Moz's Domain Authority metric and Link Explorer for daily rank refreshes, more team seats, and a modern dashboard.
If you live and die by DA scores or rely on Moz's training resources, Moz wins. If you want the actual data work without the legacy interface, Reachavo is a tighter fit.
Quick comparison
7-day free trial, no card after
Starter $19/mo · Growth $49/mo · Scale $99/mo
30-day free trial · Free MozBar browser extension
Standard $99/mo · Medium $179/mo · Large $299/mo · Premium $599/mo
Where each tool wins.
We're not going to pretend Reachavo is better at everything — it's not. Here's where each tool genuinely earns its keep.
Where Reachavo wins
- More tracked keywords at the same price — 1,000 on Scale vs Moz Standard's 300
- Daily rank refreshes on the $49 Growth plan (Moz Standard refreshes weekly)
- 5 team seats on Scale ($99) — Moz Standard includes 1 user
- Modern, fast and easy to use dashboard
- No 30-day default rank-tracking limit (Moz limits frequency on lower tiers)
- Site audit included on every plan (not tier gated)
Where Moz Pro wins
- Domain Authority (DA) is the most widely recognized third-party authority metric in SEO
- Link Explorer — proprietary backlink index with strong link analysis
- MozBar browser extension is a daily-driver for many SEOs
- Moz Academy and community — best free SEO education in the industry
- MozCon and a deeply established community for agencies and consultants
- Longer track record (founded 2004) — extensive documentation and trust
Feature by feature.
Side-by-side on the things that actually matter to your day-to-day SEO workflow.
Moz Pro's features and pricing are based on their public site at the time of writing. Always verify on moz.com/products/pro.
The pricing gap.
7-day free trial, no card after
Starter $19/mo · Growth $49/mo · Scale $99/mo
Annual billing saves 20%. No credit-based overages on any plan.
30-day free trial · Free MozBar browser extension
Standard $99/mo · Medium $179/mo · Large $299/mo · Premium $599/mo
Annual billing saves ~20%. Add-ons (extra campaigns, seats) cost extra.
Which one fits you?
Choose Reachavo if…
- You're a solo founder or small team and DA scores don't drive your strategy
- You want daily rank refreshes without jumping to Moz's $179 Medium tier
- You'd rather track 1,000 keywords for $99 than 300
- You need 5 team seats without paying $300+/mo in seat add-ons
- You prefer a modern dashboard over a legacy interface
Choose Moz Pro if…
- You report Domain Authority scores to clients or stakeholders
- You use Link Explorer regularly for backlink analysis
- Your team relies on MozBar for on-the-fly SERP analysis
- You're part of the broader Moz community / attend MozCon
- You want a legacy SEO suite with a long track record
Common questions.
Is Reachavo a Moz Pro alternative?+
Yes — for keyword research, organic rankings, rank tracking, and site audit. Reachavo doesn't include Link Explorer or Domain Authority scoring. If DA is required for your reports or you rely on Moz's link index, Moz Pro remains the better tool.
Does Reachavo have Domain Authority scores?+
No. Domain Authority is Moz's proprietary metric and isn't published anywhere else. Reachavo shows raw Google ranking position, search volume, and traffic estimates — which most SEOs consider more actionable than DA anyway.
Why is Reachavo cheaper than Moz Pro?+
Moz maintains its own backlink crawl (Link Explorer) and DA scoring infrastructure, which adds significant cost. Reachavo skips those layers and focuses on the SERP and keyword research stack. Same headline price as Moz Standard ($99/mo) but you get daily refreshes and 3x the tracked keywords.
Can I migrate from Moz Pro to Reachavo?+
Yes — export your tracked keywords from Moz as CSV and we'll have an import tool in onboarding. Setup typically takes under 10 minutes per project.
Does Reachavo do backlink analysis like Link Explorer?+
No — backlinks aren't part of Reachavo. If link analysis is a daily workflow, keep Moz Pro or run Ahrefs alongside Reachavo for the keyword/rank side.
Can I cancel any time?+
Yes. Cancel from the billing dashboard at any time. Annual plans are non-refundable but you keep access through the end of the term.
Try Reachavo before
paying for Moz Pro.
7-day free trial on every plan. No credit card to start. Cancel any time during the trial and you won't be charged.